Profit Planning - Pricing
 Make the Earnings You Estimate

Profit Planning is based on the principle that determining the cost of an order must only include direct (or variable) cost items, those directly identifiable with the job. Why? Any attempt to squeeze fixed cost into an estimate must involve an arbitrary method of allocation. This clouds the profit picture. To prove it, ask yourself, "How much rent will this job cost?" It doesn't make sense when you say it, and it doesn't make sense to include it in an estimate.

Want to learn TMG's method for giving your estimates the power of market intelligence? Track the potential profitability of each order? Make the most out of reorders? Every company using The Markens Method (TM) is making more money. Let us do the same for you.

Contact Howie Herbitter.