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 If you know where you are, its easier to figure out where you need to go, and more important, how to get there. TMGs Sales & Marketing audit does just that. Here are some key topics that are investigated and presented to management. This is the first critical step in developing a strategic marketing plan. Key Elements of the Audit: Business Situational Analysis Strengths Weakness Opportunities Threats Market Analysis Industry Analysis Competitor Analysis Focus Markets Target Markets Alternative Revenue Streams Omitted Markets Sales Analysis Historical Forecasting Customer Portfolio Profit Analysis Business Mix New Business New Markets Retention / Attrition Analysis Current Lead Status Monitoring Sales Planning Budgeting Forecasting Prospecting Territories Planning Calendars Call Reports Sales Management Training Leads, Sales Process, Closing Value Added Selling Staffing Hiring Pricing Strategy Customer Satisfaction Alternative Sales Channels SG & A Sales Other Incentive Plans Strategic Partnerships Distribution E-Commerce Electronic Bids - Auctions RFI RFP Administration Networking Marketing Strategic Marketing Plan Value Position Statement Marketing Branding Marketing Communication Collateral Materials Internal Communications Customer Presentations Website Trade Shows Advertising Promotional Programs General Manufacturing Capabilities Specialties Capacity Quality Cost structure Productivity Production Facility Warehousing Shipping Manufacturing Services Graphics Structural Packaging Systems Manufacturing Response Lead times Shipping Invoicing Customer Service Organization Quotation Process New Business Integration Disaster Recovery Plan For additional information, contact Ben Markens. |
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