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 Implement a full, functional marketing plan, and heres what youll get: Improved Customer Profitability Revenue Growth Increased Market Presence and Share Clearly Defined Goals & Benchmarks for your Sales staff Any plan worth its salt will include: Customer Profile (Current) Relationship History Growth Potential Account Profitability Service Load / Requirements Turnover Inventory Receivables Ideal Customer Profile (Future) Size Location Industry Packaging requirements Market Profile Portfolio Balance Geographic balance Market Potential Special Requirements Growth Markets / Declining Markets Sensitivity to Alternative Products Competitive Analysis Internal SWOT Analysis Competitors SWOT Analysis Cost / Quality / Proprietary Products / Innovation / Niches Technology TMG can help you create, implement and manage a successful marketing plan. For additional information, contact Ben Markens. |
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